Members of the Board


Moshi Berenstein

EIA President & Managing Director of Netafim France

Moshi is serving voluntarily as the President of the European Irrigation Association (EIA) since 2020. Actively engaged in the Irrigation & water management sector since 14 years today Moshi is the CEO of NETAFIM in FRANCE – a global leader in smart irrigation solutions. In his current role, he’s responsible for the expansion & development of smart irrigation solutions across the French market and he is involved in various sustainability projects in the EU. Israeli by origin, started working in Netafim in Israel in 2008 and moved with his family to live and work in Southern France in 2013. Graduated from the Israeli Technological institute TECHNION with a degree in Economics and from Tel Aviv University with a Master’s degree MSc. in Operations-Research. Prior to joining Netafim Moshi held several senior positions in the fields of Finance and Commercial in the Israeli market.

Board member and Treasurer

Xavier Botrel

EIA treasurer & Sales Manager at Rain Bird

Xavier is involved in the European Irrigation Association for about 10 years and serving as treasure since 2018. Xavier has been active in the irrigation industry for the past 20 years, acting in different sales and marketing positions at Rain Bird, a leading global manufacturer and provider of irrigation products and services.
Currently, he is leading Rain Bird sales and Specification activities in France & North Africa and also driving new business development initiatives across Europe.
Graduated from Rennes business school with a specialization in Marketing and a Master in Business Administration from ESCP (EcoleSupérieure de Commerce de Paris).
Xavier is based in Aix en Provence area.

Board Member

Giulia Giuffre

Sustainability ambassador, Irritec

Giulia Giuffrè is Board Member of the European Irrigation Association, role through which she acts as spokeswoman for the values of environmental protection, optimization of water consumption, respect for crops and the ecosystem. Since 2021, Giulia Giuffrè has also been the leader of the Sustainable Agriculture working group.

Born in Capo d’Orlando in Sicily, Italy, after graduating from Bocconi University in Milan, Giulia Giuffrèstarted her course at Irritec, the family company founded in 1974 that is now one of the world leaders in sustainable irrigation systems. In 2015, she assumed the position of Marketing Director and Sustainability Ambassador of Irritec and, since 2021, she also holds the role of Board Member.

With Irritec she also supports the United Nations Global Compact, which awarded herwith the title of SDG Pioneer 2021 for sustainable water management. A global recognition which follows the Italian appointment as SDG Pioneer 2020, awarded in December 2020.

Board member

Damir Cizmek

Director, In-Aqua d.o.o., Croatia

Damir Čizmek is an irrigation professional with over twenty years of experience in landscape, sports turf and golf course irrigation.

He is the owner and manager of irrigation supplierIn-Aqua, based in Zagreb, Croatia, which features the team of highly competent professionals with references in planning, design, operation, and maintenance service support at number of complex irrigation systems.

With education background in water and land management he developed mmultidisciplinary understanding of water engineering, irrigation design and management, irrigation control systems and communications and turf & landscape management practices.

He isa member of the Board of Directors of the European Irrigation Associationsince 2007, with years of involvement in organization of EIA education courses for irrigation professionals andhas served asPresident of the EIAin the period 2017 to 2020.


Board member

Michel Histel


1972 Engineering degree from ENSI Tarbes (Mechanical and Electrical Engineering)
Training course at the IFG (French Institute of Management)
1973 Technico-Commercial at IRRILAND Mont de Marsan France (Drilling, Pumping Stations, Irrigation Equipment)
1976 Research and Development Engineer at IRRIFRANCE (Manufacture of Pivots, Reels, Fittings, Polyethylene Pipes)
1981 Takeover of IRRILAND and creation of IRRITEC, Mont de Marsan France (Drilling, Pumping Stations, Manufacture of Irrigation Pivots); Creation of OTECH in Puyoo France in 1993 then sale in 1997.
1998 Technical Director then Deputy General Manager at IRRIFRANCE
2006 HSC Consultant
2010 DGA at IRRIFRANCE in charge of international business and President of BANCILHON (manufacturing and selling of Irrigation Equipment)
2013 President of BANCILHON


Board member

Santiago Casanella Rocca

Hunter Europe Regional Manager

Santi is and Agronomic Engineer graduate by the UPC ( University Polytechnic of Catalonia). He has worked managing an agricultural property for a couple of years. He has worked as a Freelander doing some projects until I started to work for the Spanish distributor Rimopemar taking care of projects and sales during almost 7 years. After he moved to Hunter where this year He has celebrate his 25 years of work and He is the Europe Regional Manager.


Board Member

Thierry Haller

General Manager of Europe & Africa Business Unit of RIVULIS

Thierry Haller is the General Manager of Europe & Africa Business Unit of RIVULIS, responsible for manufacturing, marketing and sales of Western, Northern and Southern Europe and Africa.

Prior to joining Rivulis in April 2021, Thierry served already in the irrigation industry as General Manager of Europe for Rain Bird in the landscape and golf irrigation markets. Last as an independent consultant and business angel, he helped several companies and start-ups in irrigation, connected devices and IoT to define their strategy, develop their sales and launch in the European markets.

Thierry has over 15 years of General Manager positions for industrial groups active in building construction products, like German group Hörmann in garage doors or French group Legrand in cable management solutions. Thierry brings experience of international sales and marketing in B2B markets and running full operations including manufacturing, product development and logistic centers.

Thierry holds a Master of Science from Ecole Centrale Paris and an Executive MBA from INSEAD.

Board Member

Joao Florido

Water Management EMEA Director at Norma Group

João is a Board Member of the European Irrigation Association (EIA) since 2020.

João has been an active professional of the Irrigation Industry for the last 20 years, with broad experience in landscape and golf irrigation as well as in other water management areas. He is, since beginning 2018, the Water Management Director of Norma Group (a global leader in Joining solutions) in EMEA region and in this role, he is responsible for the irrigation, drainage, and flow business development in the region, including strategy definition and implementation, sales targets, product portfolio development, inventory management and other related activities.

João is Portuguese, graduated in Management and with an MBA from Catholic Lisbon School of Business and Economics. He started working in Norma in 2017 and prior to that held management positions in other irrigation leading company and in multinational companies from other sectors.


Board Member

Frédéric Fleszar


With 28 years of experience in different industries such as Automotive, Medical and now Irrigation and different positions, Frederic FLESZAR is the Sales and Marketing Director at SOLEM – a specialist of IoT products, in charge of the Irrigation business development mainly in EMEA. He was formerly Area manager during 7 years for a Medical Japanese company, in charge of African and European territories. Graduated from Tours engineering school, he is located in Montpellier area. Frederic is a new member of the European Irrigation Association (EIA), taking over the role of Frederic COMTE.

EIA Executive Advisor

Bruno Molle


Bruno is a member of EIA since 2003 and of the board since 2007.  Engaged in irrigation research activity since 1990 with Cemagref (that became Irstea in 2013 and INRAE in 2018), he focused on irrigation technology performance and management.  He was first working on center pivot machine then extending his scope on drip irrigation always concentrating on systems performance.  Until 2020, he managed the laboratory of INRAE that concentrates its research on irrigation technology and practices to better the water use efficiency, whatever the climate (sprinkler drift and evaporation) and water quality (drip behavior with suspended solids or biofilms, nutrients distribution in fertigation and chemigation) conditions.  He graduated from Bordeaux SupAgro and has a PhD in Agronomy from the University of Montpellier.



EIA Communication Officer

Fleur Martin

Editor-in-chief, Irrigazette

Fleur Martin has been editor-in-chief of Irrigazette magazine since 2002, a European magazine on irrigation and water saving (agriculture and landscape). Irrigazette is published every two months in two languages (English and French), and also has an online version

Fleur Martin joined EIA as Communications Officer in 2019.

She holds a master’s degree in economics and business management from Université Paris 9 Dauphine (Paris, France) and a diploma in journalism from CFPJ (Paris, France).

co-founder of Urbasense

Michaël Fayaud


Michael is a French landscape engineer and co-founder of Urbasense.

After working as a business development officer in urban agropedology and then as a works manager in the field of green spaces, he has been working on the development of Urbasense for the last 7 years. The company is specialized in agronomic irrigation management and works mainly in Europe. Through his role as CEO, he aims to implement a tangible and positive impact business model.

Through his contribution to the EIA, his objective is to participate in the evolution of the irrigation business, in particular through the increasing consideration of water scarcity in the strategies of public and private actors.


Azud, General Sales Manager



Agricultural Engineer with extensive experience in directing and integrating work teams in multiple operations in the agricultural world. His global vision of agriculture, knowledge of new technologies and his management capacity visualize the need for professionalization of water cycle management in each and every one of the production processes.