Rain Bird® Europe Celebrates 50 Years
Rain Bird Europe has announced the celebration of its 50th anniversary. A major milestone for the worldwide irrigation leader, the company plans to commemorate this significant achievement with several events and activities throughout the second half of 2022 and into 2023. Industry professionals can expect to see a special “50 Years Tribute Badge” throughout Rain Bird Europe communications over the next several months.
“Through this celebration we want to praise your loyalty to Rain Bird and thank you for your permanent trust in our products and in our teams,” says Christophe Lamoine, Rain Bird Europe General Manager.
Founded in April 1972, Rain Bird Europe was established to better serve its international customers. Like its North American counterpart, Rain Bird Europe was built on strong ethical values, fostering a culture of integrity, positivity, and teamwork.
From its headquarters in Aix-en-Provence, France, Rain Bird Europe has been successful in developing new partnerships and building a strong network of distributors across the region. Rain Bird Europe attributes this success to the permanent engagement of its sales, service and operation team members who have played a key role in establishing strong European roots throughout these 50 years.
From pioneering new business opportunities with municipalities to revolutionizing irrigation education in Spain, Italy, France, and elsewhere, Rain Bird quickly earned its place as a key player in Europe’s marketplace. The company’s introduction of new irrigation technologies has transformed the landscape of the European irrigation industry. For example, battery operated controllers, launched in 2012, provided a never-before-seen, autonomous solution for European sites without power sources. Additionally, Rain Bird’s golf product range caught the attention of course managers, allowing golf courses throughout Europe to shorten irrigation windows, conserve water, and manage sites remotely.
“At the heart of Rain Bird’s success in Europe and around the world is our committed community of customers and employees, who are passionate about managing water efficiently and sustainably,” says Michael L. Donoghue, Rain Bird president and CEO. “Working together, this community creates irrigation solutions built on value and quality that will be impactful for generations to come. We’re proud to celebrate 50 years of Rain Bird in Europe and look forward to many more.”
Over the past half-century, the company’s key differentiator has been its unbeatable product quality, well-complemented by its unwavering commitment to The Intelligent Use of Water™. The entire global staff of Rain Bird is proud of the momentum Rain Bird Europe has gained and is excited to make the next 50 years even better than the last.