How Europe’s water transition is reshaping business opportunities for the sector

Date: 26 June 2026
Time: 14:00–15:30 CET
Format: Online session in English for members only

Europe’s irrigation sector is entering a period of profound transformation. Water stress is becoming a structural challenge, regulation is increasingly focused on measurable outcomes, and public funding is evolving towards performance-based approaches. At the same time, irrigation is being recognized not simply as a technology sector, but as a critical component of water resilience, food security, and climate adaptation.

To help members navigate these changes, the European Irrigation Association is organizing an exclusive Executive Strategy Session based on the strategic work carried out jointly by EIA and ESCP Business School between February and May 2026, combined with the latest developments in European water and agricultural policy.

This is not a traditional research presentation. It is a forward-looking discussion designed to translate market intelligence, policy developments, and strategic signals into practical business implications for irrigation leaders.

Key Questions

• What will drive irrigation growth in Europe in the next years?

• Why does irrigation adoption continue to lag despite technological maturity?

• How are changing regulations and funding mechanisms reshaping the market?

• What business assumptions about irrigation may no longer be valid in 2030?

• How can irrigation companies reposition themselves from equipment suppliers to water-performance and resilience partners?

Programme

Opening Strategic Framing
Presented by EIA President Moshi Berenstein, examining the major forces reshaping the sector and why irrigation businesses must adapt to a changing market environment.

Key Findings from the EIA–ESCP Strategic Study
Presentation of strategic insights, adoption barriers, market evolution trends, and their implications for the irrigation industry.

Executive Perspectives from EIA Members
Industry leaders will discuss how these findings translate into operational realities and business opportunities across different European markets.

Interactive Discussion
Participants will have the opportunity to react to the findings, share perspectives, and discuss priorities for the future development of the sector.

Why Attend?

Participants will gain:

• Exclusive access to strategic market findings

• Insights to support future strategic planning and decision-making for irrigation companies

• A deeper understanding of policy and market trends shaping the sector

• Practical perspectives on future irrigation business models

• Executive-level discussion with industry peers and EIA leadership

As Europe moves towards a more performance-driven approach to water management, understanding these changes will be essential for companies seeking to remain competitive and relevant in the years ahead.

Join us for this exclusive EIA member briefing and be part of the conversation shaping the future of irrigation in Europe!